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History

Acquired by Coldwell Banker Real Estate LLC in 1980, this luxury home marketing program continues to build its success through the Coldwell Banker Global Luxury program. Global Luxury Property Specialists are part of an international network of more than 84,000 Coldwell Banker agents in 47 countries, all working to provide the highest levels of customer satisfaction. Through the Global Luxury program, Coldwell Banker Real Estate has discreetly represented some of the world’s most prestigious real estate.

Recognition

Coldwell Banker Global Luxury has a track record for being selected to represent some of the world’s most exquisite properties, including two of the most expensive listings the U.S, “Palazzo di Amore” in Beverly Hills and “Le Palais Royal” in Hillsboro Beach, FL.

Coldwell Banker Global Luxury is synonymous with luxury—offering discerning clients unparalleled global connections, bespoke marketing strategies and more than 80 years of experience in luxury real estate marketing

Our luxury expertise is backed by our history of leadership. The Global Luxury program was established in 1933 on Manhattan’s distinguished Madison Avenue where a visionary entrepreneur redefined luxury real estate marketing by capturing fine estates on film. His belief—that extraordinary properties require extraordinary marketing—continues to guide our strategies to this day. We believe in a 360° approach to luxury real estate marketing, encompassing print, editorial media, digital and social media. Our bespoke marketing plans are designed to capture each property’s unique qualities and engage those buyers who are most likely to respond to that property.

Representing extraordinary properties also means that we represent extraordinary clients. We are here to serve you professionally, personally and discreetly, in the United States and abroad.

Connected Global Horsepower

The Coldwell Banker brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world in dozens of languages.

With 88,000 affiliated agents among 3,000 offices in 49 different countries, Coldwell Banker is able to utilize the most expansive worldwide network in real estate to market properties in all corners of the globe.

Unprecedented Success By The Numbers

The Property Specialists aligned with the Coldwell Banker Global Luxury program are masters at their profession, ranking among the best in the world by exceeding expectations and creating exceptional experiences for their discerning clients every day. In 2016, Coldwell Banker affiliated sales agents represented:

$129.6 million in sales each day

$1.9 million average sales price

$7.3 billion in sales and volume

Some of the landmark sales and listings through the past decade have included “Portabello” at Corona del Mar for $75 million, “Le Belvedere” in Bel Air for $85 million and the Playboy Mansion in Holby Hills.

A Pioneering Force in Residential Real Estate

Often referred to as “the original real estate start up,” Coldwell Banker is the most established and trusted real estate franchise in North America. Now with over 100 years of market experience in 3,000 offices and 49 countries, Coldwell Banker continues to produce on its original mission: to deliver the dream of home ethically and honestly.

In 1980 Coldwell Banker raised the bar even higher in the real estate market when it acquired Previews International. In 2017, this brand has now transformed to Coldwell Banker Global Luxury, continuing to represent the most significant and valued properties in the world while leading the way in cutting edge marketing techniques and strategies.